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02. Differentiation

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Verify that your solution offers something new

Hold onto your research hats, this step will take a deep dive into the current market solutions as well as those that may have attempted to live in the past. You’ll understand how your product or service is different – where it excels and where it takes a back seat. At the end of this step, you will have a complete Competitive Analysis that you can use in business plans or pitch decks.

Key concepts covered include:

  • Competitive analysis
  • Historical solution review
  • Market readiness