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06. Go-to-Market Strategy

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Time to get very specific about your go-to-market assumptions.

This is where you pull it all together. All the research you have completed to this point gets distilled into a concise story about who your target customers are, where you will reach them, and how. This is your launch and early growth strategy; it embodies everything you believe to be true about your solution and your ability to sell it.

Key concepts covered include:

  • Target Customer
  • Pricing Strategy
  • Marketing Channels
  • Customer Acquisition Cost (CAC)
  • Lifetime Value (LTV) of customer