Time to get very specific about your go-to-market assumptions.
This is where you pull it all together. All the research you have completed to this point gets distilled into a concise story about who your target customers are, where you will reach them, and how. This is your launch and early growth strategy; it embodies everything you believe to be true about your solution and your ability to sell it.
Key concepts covered include:
- Target Customer
- Pricing Strategy
- Marketing Channels
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV) of customer